Stockholm Fashion week

Lydia Hearst opened Stockholm Fashion week at Berns today. Dagmar, Minimarket and The Local Firm showed their S/S 10. Personally I like Dagmar a lot. The Local firm is new to me but I like their inspiration and it caught my eye.

Dagmar:

House of Dagmar is a young Swedish fashion company. Since the label Dagmar was launched in the Spring of 2005, it´s ARTY CHIC style have been widely recognized by the fashion industry as well as the press throughout Europe, United States and Asia and have received several prestigious awards. The company is run jointly by three sisters - all with notable background within Swedish and international fashion industry.

Design philosophy

The design is characterized by a style best described as arty chic. The garments from Dagmar stand out with their unique (special) combination of high quality, trendiness and sensuality. The collections unite glamour and tailoring with the finest materials. The air, the colors and the patterns are found primarily in the Art Deco period of the 20’s and 30’s. Motion pictures, architecture, art, music and dance inspire to the decadent touch. The feminine sensuality adds a fascinating mysticism to every Dagmar item. Many of the garments are hand-knitted or have added hand-made details. Safeguarding the craftsmanship and to make use of valued traditions from the past, are important parts of the creative process when developing the collections. The principal source of inspiration - and muse - is the sisters’ late grandmother by the name Dagmar. She was herself a tailor and inspired the sisters to develop their interest for fabrics and design at young age.

The Local Firm:

THE LOCAL FIRM is a Swedish fashion brand with a distinctive design code that combines high fashion with innovative jeans design.

THE LOCAL FIRM´s concept is inspired by art, architecture and design from the former east-block and the Bauhaus movement. The design concept A contrast of status combines garments and materials that distinguish themselves by contrasting one another. The line is full-ranged and carries both mens and womens garments.

images:pause.se